BizTRAQ — End-to-End Digital Marketing Strategy
Industry: Business Management Software / Digital Transformation
Service Provided by: Cobait Bangladesh Ltd.
Project Type: 360-Degree Digital Marketing
Project Overview
Cobait Bangladesh Ltd. executed a comprehensive 360-degree digital marketing strategy for BizTRAQ, aimed at strengthening global brand presence, educating target audiences, and generating qualified leads for its modular business management platform. The campaign was designed to position BizTRAQ as a trusted, innovative solution for organizations seeking end-to-end digital transformation.
Client Background
BizTRAQ offers a robust, cloud-based platform that integrates CRM, ERP, workflow automation, document management, and compliance tracking into a single configurable ecosystem. Serving diverse industries, BizTRAQ needed a marketing approach that clearly communicated its value proposition and reached decision-makers across multiple digital channels.
Challenges & Objectives
BizTRAQ required a structured and scalable marketing strategy to support business growth:
- Low brand awareness in competitive global SaaS markets
- Complex product offerings that required clear digital communication
- Need for consistent lead generation from multiple channels
- Requirement for long-term brand authority and thought leadership
Key objectives included:
- Building strong brand visibility and credibility
- Educating audiences about BizTRAQ’s modular solutions
- Driving qualified B2B leads
- Creating a unified marketing presence across all digital platforms
360-Degree Digital Marketing Solutions Delivered
Cobait Bangladesh Ltd. implemented a full-funnel digital marketing ecosystem tailored to BizTRAQ’s business goals:
✅ Search Engine Optimization (SEO)
- Strategic keyword research for business software and industry-specific use cases
- On-page and technical SEO optimization
- Content optimization to improve organic rankings and discoverability
✅ Content Marketing & Brand Messaging
- Solution-focused content strategy explaining features, benefits, and use cases
- Educational and value-driven messaging to support buyer decision journeys
- Structured content to support long-term organic growth
✅ Paid Advertising & Campaign Management
- Targeted PPC campaigns focused on high-intent B2B audiences
- Funnel-based ad strategies for awareness, consideration, and conversion
- Ongoing performance tracking and optimization
✅ Social Media & Brand Presence
- Professional brand positioning across social platforms
- Awareness-driven and engagement-focused content distribution
- Consistent visual and messaging alignment
✅ Lead Generation & Conversion Optimization
- Optimized landing flows and CTAs
- Data-driven approach to converting traffic into qualified leads
- Performance monitoring and reporting for continuous improvement
Results & Business Impact
Through Cobait Bangladesh Ltd.’s 360-degree digital marketing efforts, BizTRAQ achieved:
✔ Increased brand visibility across search engines and digital channels
✔ Improved audience understanding of product capabilities and use cases
✔ Higher engagement from targeted business decision-makers
✔ Consistent lead flow supported by multi-channel marketing
✔ A scalable digital marketing framework for future growth
Project Snapshot
Project NameBizTRAQ 360° Digital Marketing
Client BizTRAQ
Delivered By Cobait Bangladesh Ltd.
Services: SEO, Content Marketing, Paid Ads, Social Media, Lead Generation
Conclusion
Cobait Bangladesh Ltd. successfully delivered a full-scale 360-degree digital marketing solution that positioned BizTRAQ as a credible, forward-thinking business management platform. By aligning strategy, content, and performance marketing, the campaign established a strong digital foundation that continues to support brand authority, audience engagement, and business growth.